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Action shot: dynamic, generates excitement.Image portraying emotion: encourages the viewer to engage and connect with the story of the video.Photo showing a face: our brains naturally focus on faces, and including a human face creates a sense of familiarity and connection.Close-up of your subject: easier for users to view on smaller devices.Here are some ideas for the type of image to use: A poor-quality thumbnail image will give viewers a negative impression of your video content. Whatever you do, do not use an image that you do not have permission to use, as this can get you in trouble.Īdditionally, make sure the image you use is high-resolution.
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For this, we recommend sites such as Pexels or Unsplash. If you don’t want to use a still from your video, you can either use one of your own photos or find a relevant, free-to-use image. After all, it accurately represents the video content and saves us from having to find another image from elsewhere. How should you decide what image to use for your thumbnail? When making thumbnails for videos on the Blueprint Film YouTube channel, we always use an interesting still image from the video that we are posting. This includes imagery or language that is shocking, offensive, indecent or unnecessarily violent. Sites like YouTube also discourage sensational thumbnails. Indeed, several browser extensions have been developed to remove and replace clickbait thumbnails for users when browsing YouTube. Not to mention these types of thumbnails can be annoying for users. This, in turn, can negatively affect how your video ranks in viewer recommendations or on search engines. Viewers will click on your video, only to realise it wasn’t what they expected and click off. VIDEO THUMBNAIL CREATION TOOLS 4.1 CANVA (DESKTOP & MOBILE APP)Ĭlickbait refers to material that misrepresents the content of your video. Using clickbait can be tempting – but it is rarely worth it.įor one, it leads to lower average view duration and audience retention. Use the same tips below to create your thumbnail, and then edit your video so that this thumbnail appears for the first few frames.Ĥ. However, once the video is posted, you cannot change this.īut with these platforms, there IS a way to manually insert a custom thumbnail. Instagram is slightly better in allowing you to choose a still frame from your video to use as a thumbnail. WHEN YOU CAN'T NATIVELY UPLOAD A THUMBNAILįrustratingly, not all social media and content sharing platforms allow you to add a custom thumbnail to your video.įor instance, Twitter will automatically use the first frame of your video as the thumbnail.
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Your thumbnail should be a JPG or PNG image, match the aspect ratio and resolution of your video, and have a file size no larger than 2MB.ģ. But you can also upload an image to use as a thumbnail. LinkedIn will automatically use the first frame of your video as the thumbnail.
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Resolution: no more than 9600px wide or 5400px tall match video dimensions.JPG, PNG or GIF file (note: animated GIF files are currently not supported.).However, the requirements are slightly different: Vimeo gives you the same thumbnail options as Facebook. When you upload a video on Facebook, you can 1) pick a thumbnail from one of the auto-generated suggested images, 2) manually choose a still frame from the video, or 3) upload a high-resolution custom thumbnail image.įor option 3, your image must be a JPG or PNG file 16:9 ratio recommended 1200px by 675px. It should also have a minimum 1280px x 720px resolution, and aim for a 16:9 aspect ratio. For the latter, the file size has a 2MB limit. On YouTube, you can either pick a thumbnail from the 3 auto-generated frames or manually upload your own. THUMBNAIL REQUIREMENTS & SPECS 2.1 YOUTUBE On YouTube, 90% of the best-performing videos have custom thumbnails.Ģ. In other words, to beat your competitors, custom thumbnails are the way to go. Thumbnails are often the first thing people see when they come across one of your videos.Īnd along with the video title, they’re one of the few things people have to go on when deciding whether or not to watch your video. So it makes sense that you would want to put effort into your video thumbnail.